"I find it interesting how typography can set a tone or convey a message in the way it is treated rather than what it necessarily says. It’s a bit like a bolt, it just holds everything together."

Kron completed a BA (Hons) in graphic design at the Cumbria Institute of the Arts in England, and before moving back to Sweden, worked for various agencies in the UK. He recently started working full-time as a designer with the agency KurppaHosk in Stockholm. But Kron continues to run his own company alongside that, focusing on projects with personal involvment.