Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.
The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”. Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity as a whole appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.