DIEM Is a lifestyle brand that embodies the phrase “Does It Even Matter”. The phrase is the pulse of the brand’s attitude. Which exudes a sense of assurance, justification of ones lifestyle and the individuals daily approach to life.
Curated by Phil The Mayor and Michael Nicholas in 2013, DIEM was fused by the chemistry of two creative minds and a strong passion for the arts. With Phil The Mayor Labeled as one of the most well respected Urban Promoters in the US and Michael Nicholas designer for many reputable companies it only made sense to collaborate. Their history and ties to the culture influenced the decision to create a brand that would be an extension of their work and vision.