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FRAME — Louis Poulsen “PH5” Lamp (0:30)

The spot playfully expresses the subtle transformation from large to small, through an abstract, colorful and aesthetic exploration of the individual lamp parts being drawn together, searching for a balanced composition. The pieces finally find their perfect fit, by settling in the complete constellation of the PH5 lamp.

Client:
Louis Poulsen A/S

Concept/Direction/Design/Animation:
Frame

Sound Design:
Zelig Sound

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