Framestore x OneLove — Behind The Post: Will + Zoe (5:25)

One Love in colloboration with creative studio Framestore to visualize their new campaign, “Behind The Post”, to help people recognize the warning signs of unhealthy relationships often hidden in plain sight.

Framestore’s Design Studio created 3D text designs for signs such as ‘Jealousy’, ‘Guilting’ and ‘Isolation’, and overlaid them into the environments of the scenarios within the films. The longer form videos also included user-interface designs from Framestore to juxtapose the couple’s previously smitten text messages and social media posts, which only masked the underlying issues.