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Universal Favourite — The Darwin Challenge App — 悉尼 澳大利亞

The Darwin Challenge is a mobile app by Universal Favourite in collaboration with Charles Darwin’s great-great grandson, encouraging people to eat less meat and be kinder to the planet. By design, the app is deceptively simple. People just nominate one or more days a week they pledge to go meat free, and log their successful days in the app, which instantly gets to work calculating the benefits. From how much money or animals you save, to the reduction in your carbon footprint, and even how much longer you could live, the rewards of eating less meat are surprising.

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