Studio Chapeaux — 德國 漢堡

「如今的購物不僅是獲得商品，而是一種更深層次的體驗。消費者想獲得新鮮、刺激的體驗、設計理念與靈感。優秀的包裝設計是科學與浪漫的混合體，是一組由合理的設計策略與情感化設計組成的豐富多彩的智力拼圖。消費者的體驗之旅創造了一份情感體驗。它有助於提高銷售量，並強化品牌與消費者之間的聯繫。」

“Shopping today is a deeper experience than just getting products. Customers look for new and exciting experiences, ideas and inspiration. Good packaging design is a mix of science and romance, a colourful jigsaw puzzle of rational strategy and emotional design. The customer journey creates an emotional experience. It helps to sell more products and strengthens the connection between the brand and the consumer.”