Graphic identity for Latin American Design Festival by IS Creative Studio — 利馬/馬德里

LAD is an organization created with the aim of promoting Latin American Design worldwide highlighting the social potential of design using lectures, workshops, exhibitions and complementary activities. The design/branding of the LAD Festival is inspired on the international ISO A series paper standard known by all graphic designers. It represents the different countries, different cultures, connections between them and also gives the feeling of a geometric map.