Chinese coffee franchise brand Bracket introduces new culture platform spaces to the fast-changing Chinese market that provide a truly authentic specialty coffee experience. After establishing the first pilot shop in the first floor of the HQ office in 2017, the first Flagship Store saw its Grand Opening in Beijing’s Sanlitun district in January 2018; in preparation with nationwide launches in major cities.
In order to create a culture space based on specialty coffee as a medium, as defined in the brand identity, the design equally highlights methods of handling specialty coffee as well as the culture around it. Keywords were identified from different stations in the process from coffee bean to a cup of coffee and applied as design elements in various areas of the space. The strategy behind this approach was to create a space that has the potential to gradually evolve with the brand.