It believes in creative networks — its aim is "to produce creative design and commercial art based upon ideas with an accessible common touch".
Big Active's art direction and design team is headed by Creative Director (and founder member) Gerard Saint, and the design studio is driven by the work of art directors Mat Maitland and Markuss Karlsson. Its graphic approach is particularly focused towards the specialist areas of music, editorial and book design. Recent music clients include Defected Records, Ibiza Rocks, Beck, Goldfrapp, Marina And The Diamonds, Kate Nash, Basement Jaxx, Keane, Mark Ronson, The Enemy, The Pierces and Noah And The Whale.