Somewhere Else — Wendy’s Rebranding — 新加坡

An instituition founded in 1979, Wendy’s grew up with generations of children in Australia. Through its growth and expansion, it has seen the good, the ups and the downs as well. In this re-branding exercise, the objective was to give Wendy’s a clearer direction of itself, a sense of relevance in this changing times.

Somewhere Else is about the constant shift away from the ordinary; the persistent journey to create work that goes beyond the basal need to communicate. The studio creates distinct and thoughtful work that communicates brand individuality across diverse mediums paying careful consideration of touch points that affect how the audience experiences a brand, all in a continued effort to transform brands from mere logos into experiences worth sharing.