Christian Langlois — Health Canada – Drug is Bad (1:00)

Ogilvy’s ad campaign for the drug prevention national program among young Canadians.

A mixed media techniques and direction: shooting live, animation, animated 3-D, which can strength in a beautiful meeting of crafts, glass sculpture, visual arts, painting with new technologies: high-speed motion control camera, phantom 4k, animation 3d, live vfx and developed post production. The postproduction was executed by the talented team from Fly Studio. The powerful emotional charge of his messages we owe to the wonderful music of Jean Phi Goncalves XS, talented composer and former member of Beast and Plaster.

Film Director: Christian Langlois, Les Enfants
Executive Producer: Céline Ceillier, Les Enfants
Production House: Les Enfants, Montreal
Product: Drug Prevention
Client: Health Canada - Government of Canada
Clients: Katharina Simioni, Erin Rogers, Kelly Bagg
Agence: Ogilvy Montréal
Creative VP: Martin Gosselin
Creative Director: Gavin Drummond
Copywriter: Mathieu Roy
Artistic Director: François Léandre
Account Directors: Lina Castrechini
Account Executive: Zayneb Kadiri
Broadcast Producer: Nycole Lemonde
Director of Photography: Ray Dumas, Sessler
Speed Arm Operator: Jerry Andrew
Production designer: Jean Francois Campeau
Head set VFX and props: Étienne Proulx
Cut Editor: Greg Kaufman
Postproduction and animation: Fly Studio
Post Leads: Jean François Talbot and Gervais Deschênes, Fly Studio
Music: Jean Phi Goncalvez, XS
Mix: La Majeure