Inland Studio — Fox Crime Rebrand 2017 (1:25)

The international channel has upgraded its visual language with a dynamic aesthetic and conceptual framework designed by the Argentine studio.

Inland Studio had the honor of developing the Fox Crime rebranding for Italy. The animation and design studio was chosen by the international network with the purpose of reaching a new and modern aesthetic for the channel.

The rebranding proposal seeks to avoid the common places and adapts itself to a new way of understanding the concept of crime. The concept that guided the project was the deconstruction. Inland created an organic and complex system of dots and lines using 3d techniques, starting from the glitch and enhancing its reach by designing a powerful graphic language.