Zulu Alpha Kilo — People for Good — The Togetherness Shirt (1:09)

Not everyone would be willing to give the shirt off their back for a stranger, but would you put a shirt on your back with a stranger? People for Good approached random Canadians and asked them to share a t-shirt. Here’s what happened.

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Senior Art Director: Allan Mah
Writer: Jacob Pacey
Agency Producer: Jackie Pal
Print Producer: Kari Macknight Dearborn
Production House: Zulubot
Director/DOP: Michael Headford
Producer: Jackie Pal
Video Post Facility / Editing Company: Zulubot
Editor: Michael Headford
Account Team: Kendal Saby
Strategic Planner: Sean Bell, Jamie Cuthbertson
Client (Company): People for Good
Clients: Zak Mroueh, Mark Sherman
Music: People are Changing
Singer: Timmy Thomas
Publishing Agent: Sony ATV
Media: Media Experts