Super Estudio — TFX Rebrand (0:50)

A sizzle reel gathering 20 IDs for TFX Rebrand, a channel for the french millennials. The rebrand challenge was to blast TFX into the future as a powerful channel for young people. SuperEstudio went full-tilt millennial, creating an edgy, dynamic brand for people who live in the now.

The idea was to create 3 different executions for each ID (60 in total) giving hints for the audience being inspired in pop movie culture, like Star Wars, Back to the future, Kill Bill, Lichtenstein, Heavy Metal, Daft Punk, La La Land, Planet of the Apes, Zombies, among others.