Fernando Mello — FS Irwin — 倫敦 英國

New Fontsmith typeface FS Irwin is inspired by architecture, New York and cosmopolitan city life. Designed by senior designer Fernando Mello, the font was inspired by New York and his time studying typeface design at the Cooper Union’s five-week Cooper Condensed Program. His brief was to design a perfectly clear humanist sans serif that could communicate well, without loud or overtly mannered design features. Fernando was influenced by the mixed and cosmopolitan styles he was surrounded by, and tried to encapsulate this essence to create something ‘new, relevant and very now’.