We are Rio by Isis Reis — 里約熱內盧,巴西

Project created for the Pantone brief of D&AD New Blood Awards 2015. The challenge was to reimagine your hometown through a new colour scheme, coming up with a new identity. The new Rio identity was created to bring people together, and it’s built everyday by the own citizens. They create, recreate and share their own vision of the city, making them feel more as part of it.