Nutrilait and TAXI Montréal raise a glass (of milk) to real life! — 蒙特利爾

As part of its first mandate for Nutrilait, owned by Saputo Inc., TAXI Montréal has developed a new brand positioning and visual identity for the brand’s range of dairy products. A unique story and illustration were created to bring to life a unique personality for each Nutrilait product and help recognition on shelves.

Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes – chaotic mornings, kids who don’t want to wake up, spilt milk, and dinners in front of the TV. Life isn’t perfect – and Nutrilait wants to celebrate these beautiful imperfections.