As a toy designer, I Chao relies a few principles close to his heart. He vehemently swears by the idea of character abstractions, pulling from this in order to create works of art, which appear distant at first but feel familiar in the end. I Chao designs with negative space and simplicity in mind. He wants the viewer to create their own interpretation of his art, and he purposefully adds interactive elements when designing. A philosophical to whimsical vision provides this artist with a bountiful sources of inspiration and creativity.