Adolescent — LMN Rebrand (1:30)

LMN, the movie-centric channel of the Lifetime family, commissions Adolescent to revamp the channel’s identity to reflect the sophistication of its growing audience.

Adolescent’s focus in updating the identity was to create a unique, compelling look for LMN that lived up to its tagline ‘Can’t Look Away.’ The identity needed to feel true to brand’s evolving direction, be easy to use both in-house and out, and be adaptable across all media, simply and efficiently. LMN’s new look needed to say, confidently and clearly, that LMN is more than a guilty pleasure.

Music: SG Lewis — Warm