Framestore — Meet Me in the Gap (0:40)

Bold, bright and brilliant as ever, Somesuch’s Kim Gehrig returned to Framestore with her signature directorial style for ‘Meet Me in the Gap’, the head-spinning artistic campaign from Gap for spring 2018.

Combining a unique human zoetrope set-up with sharp product framing and a striking grade from Simon Bourne, the film earns its place in a long run of memorable Gap campaigns; behind-the-scenes, it would also work the merits of Framestore’s comprehensive global pipeline to the max.