UTÖKA — Mizuno Maxcor (0:30)

UTÖKA, the end-to-end creative company, blended live-action footage with seamless, photo-real CGI and motion graphics for a multi-platform spot showcasing the cutting-edge technology behind Mizuno Maxcor, Mizuno's high-performance baseball bat.

Director, editor and photographer, Ken Soons, along with Ed Dye, UTÖKA's CCO, took Mizuno’s internal creative down to its core idea to truly highlight the bat. The original concept was to be shot on location at a baseball stadium, but the creative team and the client agreed that the scale would distract from Mizuno's technology-driven message and not be practical given their budget and deadline.